FREE 18-PAGE CHECKLIST
Find the revenue leaks costing your store customers — in 15 minutes.
A practical self-audit that walks your store from first click to second purchase, scores nine parts of the customer journey, and shows you what to fix first. Built for founder-led Shopify and DTC brands.
What you get
Nine sections, ninety checks
Homepage, product pages, trust, mobile, email capture, welcome flow, abandoned cart, post-purchase and retention. Each with why it matters and a quick fix.
A score out of 18
Rate each section honestly and get a single number, plus what that number means for where your money is going.
A prioritization matrix
Stop trying to fix everything. Place your findings in a 2x2 and work the top-left corner first.
Made for a specific kind of brand.
✦ You're spending on ads, creators or content, and the visits are arriving — but the sales aren't matching them.
✦ You have a popup and maybe a welcome email, and nobody has looked at either since launch.
✦ You're founder-led and small enough that the person reading this is also the person who can fix it this week.
Hi, I'm Mahek.
I write email and conversion copy for DTC, beauty, skincare and wellness brands — welcome flows, cart recovery, post-purchase sequences, and the pages they point to. Six years writing, the last four focused on e-commerce email and sales copy. I made this checklist because most of the revenue sitting unclaimed in a small brand isn't hiding in the ad account. It's in the gaps between the website and the inbox.
Find your three biggest leaks
Fifteen minutes, nine sections, one honest score. Then fix the three that matter.
Mahek Saeed
